8 Customer Analytics to Drive Higher Profits

Everybody has metrics on their customers and sales. These are typically one dimensional – sales by customer, sales pipeline by stage in the sales process, customer satisfaction score. One metric based on one data source. These lack insight, are not actionable and give a false sense of understanding the business performance. How about some real analytics that can help real sales executives drive real revenue and profits with real customers? We believe analytics have 3 characteristics:

1. Incorporates different types of customer data (financial, operational, customer satisfaction; historical and projected)

2. Understands both performance and the root cause of that performance

3. Empowers users to act on the insight

We believe there are eight analytics that will help drive customer profitability along three key dimensions:

· Focus on the right customers

· Improve sales team performance

· Improve performance for customers

These analytics include:

1. Product / Customer Growth Matrix

2. Customer Experience Map

3. …

Join us for a webinar discussion on October 28 to learn more about these metrics and analytics.